IDEA helps young people and adults build the digital literacy and online safety skills they need to navigate the digital marketplace with confidence.

As markets grow more complex and digital transformation reshapes the way consumers shop and make decisions, the project focuses on the right to consumer education, equipping people to make informed choices, think critically and play an active role in the digital transition.

The project provides ready-to-use educational materials designed to be easily integrated into educational programmes. The resources include lesson templates and PowerPoint presentations on the following topics:

- Distance and remote shopping
- Online traps
- Personal data protection and privacy
- Protection of minors online

The initiative is aimed at professionals working in youth and adult education, including teachers and educators who can use the resources to deliver meaningful educational activities.

This project is developed by KEPKA , Greek member of BEUC.

Would you like to submit your consumer education initiative? Find out how.